The Cressi difference - Our core Values

The Cressi difference - Our core Values

The Cressi difference - Our core Values
Patricia Wuest
28 August 2019

THE CRESSI DIFFERENCE — OUR CORE VALUES

Core values are the fundamental beliefs of a corporation and are the underpinning of everything the company stands for. Cressi’s core values support the company’s vision, culture, and overall philosophy. These values define Cressi’s manufacturing standards, drive its innovations, and sustain its bonds with customers, suppliers and partners.

Authenticity and Transparency

Since 1946, the Liguria region on Italy’s northern shore along the Mediterranean has played a strategic role in the company’s success as one of the world’s leading manufacturers of a full line of scuba diving, freediving, spearfishing and swimming gear. The company was originally started by two brothers, Egidio and Nanni Cressi, in Genoa, Italy. These two pioneers were active participants in freediving, spearfishing, and scuba diving, and helped transform these activities into the beautiful sports enjoyed today by millions of people. In the beginning, the brothers hand-crafted the products they sold. They also personally tested every piece of equipment they made, making changes and improvements based on their sea tests. Today, the business remains a family operation, run by Antonio Cressi, and the offices and production facilities remain in Genoa, Italy, where the company was founded. The core values envisioned by Egidio and Nanni are still followed today:

Product Innovation

Egidio and Nanni believed in the culture of innovation, and they made significant improvements in scuba and spearfishing gear design. As the sport has evolved, so has Cressi, which has often been the catalyst for change. The result has been some of the most enduring products in the diving world. Cressi’s original, handcrafted Sirena mask debuted in 1943 and remained as a key offering for 30 years. Cressi’s Aro AR57b oxygen rebreather, introduced in 1957, with its ease of use and amazing reliability was quickly adopted by the Italian armed forces and is still in service among some military forces today. The revolutionary blade material of the Rondine Gara fin (1988) launched a line of fins that remain a top choice for spearfishing aficionados. Each of these products is part of a step-by-step evolutionary process where Cressi designers and engineers make innovations continually. From designing new, cutting-edge products to developing new manufacturing processes, Cressi draws on a wealth of technical expertise and creative knowledge. At Cressi, every innovation is a step toward the future. Today, Cressi continues to evolve and improve every aspect of its business, from the gear itself to the way the gear is delivered to its distributors and customers.

 

Quality Control and Customer Service

Customers are the true architects of the Cressi brand. All that the company does, from designing and manufacturing products to selling and servicing them, is driven by a commitment to meet the needs and expectations of the customer. This principle governs all of Cressi’s business relationships, from seeking the highest quality materials to demanding the highest standards of its retail partners. This fundamental commitment to the customer also recognizes that each Cressi product carries a promise. It’s the promise of quality, performance, value and professionalism. The Cressi family has faithfully fulfilled this commitment for nearly 75 years. Most importantly, Cressi products are manufactured to the highest international standards for safety, performance and reliability. Cressi engineers develop and test the gear, including running extensive sea trials. This is a critical part of the Cressi promise to its customers — every new product is tested in real-world conditions in the ocean. It is at the heart of the Cressi difference — high-quality gear that you can trust each and every time you explore in the ocean. When customers buy Cressi, they buy confidence.

 

Cressi’s Legacy and Future

Cressi’s deeply felt philosophy of being connected and dedicated to the sea is not only embraced by the Cressi corporate team, it is one that is also embodied by its lifestyle ambassadors, who are stewards of the ocean and possess a true passion for the sea.

The Cressi brand has been built on the dreams and passion of two brothers who wanted to make products that would let others share this passion safely and easily. In its earliest days, the diving and spearfishing community was a closely connected fraternity, a brotherhood of water lovers. In this environment, Egidio and Nanni Cressi began to create the gear that would be used by their friends and future customers. They were successful because they shared the same passion for the sea as the people who bought their products. Since the earliest days, Cressi has combined a passion for the sea with a passion for products and for the customers it serves. It remains the core value of the company’s culture today. Through cutting-edge innovation, support of elite diving and swimming athletes, and a commitment to expand recreational opportunities, Cressi continues to be an integral part of the watersports community. Put simply, passion is at Cressi’s core because Cressi remains at the core of the sport.

 

It takes years of hard work and commitment to build a company like Cressi. The entire Cressi organization is proud of the company’s humble beginnings and excited for its future.

 

This is the Cressi difference.

Patricia Wuest

Maitland, Florida, USA Dive Magazine Journalist, Scuba Gear Tester, Ocean Conservationist. As the editor- in- chief of Scuba Diving and Sport Diver magazines, Patricia has had a 25- year career in dive...

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